Emson’s goal is for its brand and website to reflect it as the massive, modern company that it is and to communicate its family-friendly nature. With brands and products across a range of categories, Emson can tell its story in terms of the ease and enhancement they offer their brands’ customers. End users who see Emson brands in stores should view the product as aspirational but accessible – i.e. they elevate quality of life without breaking the bank.
A name that deserves to be repeated and remembered – we chose a wordmark for the logo to maximize brand recognition and to make it easier for customers to identify the network of high-quality products that Emson offers.